The New Toyota Corolla – EM Lab Poland

http://www.youtube.com/v/Lt6cc5mcABU?version=3&f=videos&app=youtube_gdata Aim: Promotion of the new Toyota Corolla in Zakopane (Polish ski resort) during World Ski Jumping Championships. Execution: A full scale ice sculpture of the car. Effect: 3 radio broadcasts, 10 press publications

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The New Toyota Corolla – EM Lab Poland